It’s not just what’s on the inside that counts! Industry expert Vonda Simon, President of SeaCliff Beauty Packaging & Laboratories, reveals tips for picking the right packaging for beauty products, from foundation to lotion, to ensure users get the most out of their favorite cosmetics.

“As consumers, when we shop for a new cosmetic, we try to be as informed and knowledgeable about the product’s function, whether it reduces wrinkles, hydrates our skin, or covers fine lines, but most of the time we do not think if its packaging fits our needs as well,” says Vonda. “When purchasing a new product, being aware of both its usability and sustainability ensures that they are long lasting, stay fresh and are good to the last drop!”

Best Packaging Options by Product:
Best packaging for Foundations and Lotions? Airless pumps and airless jars

• According to Vonda, selecting a product with an airless pump feature ensures you will get as much product out of the packaging as possible.
• Airless pumps ensure that no product is released before users “pump,” thus decreasing risk of contamination.

Best packaging for body creams? Glass containers.

• Thick products such as body creams and lotions, says Vonda, are best stored in glass containers, as they allow users to dispense heavier products that would otherwise get clogged in other packaging options.

Best packaging for eye creams? Tubes.

• Tubes have small clean tips, which ensure that there is less chance of contamination – especially important when users are going to apply a product on such a sensitive part of the body.

SeaCliff Beauty Packaging & Laboratories is located at 17530 Von Karman Avenue, Irvine, Ca 92614. For more information on products please call 949-955-1239 or visit www.seacliffbeauty.com.

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