It’s something many women will readily admit to: purchasing a product just to get the bag it comes in. According to packaging expert, Vonda Simon, President & Founder of SeaCliff Beauty Packaging & Laboratories, you may not be able to judge a book by its cover, but you can judge a product by its bag. Vonda believes that when a company wants their clients to have a shopping experience that is multi-beneficial to them, taking a signature bag home not only holds tremendous marketing power, but helps build a personal connection between the consumer and the product.

“There are few things more iconic in our culture then the Tiffany & Co. little blue bag, but it has taken beauty and cosmetic companies years to transfer that same marketing idea to their products,” says Vonda. “Not only does having a customized carry-all help build brand awareness because shoppers will want the signature bag that comes with their purchase instead of a store’s generic bag, but it also adds to the product’s aspirational value.”

Vonda has designed customized bags for numerous clients, including high-end skincare giant, ReVive.

SeaCliff Beauty Packaging & Laboratories is located at 17530 Von Karman Avenue, Irvine, Ca 92614. For more information on products please call 949-955-1239 or visit www.seacliffbeauty.com.

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